A B2B video should help viewers understand a topic, product, or service. Quality isn’t just about aesthetics—the script and how the information is organized matter, too. Here are five things to check before starting production.
1. Ignoring your audience’s questions
A company presentation can be useful, but it must address what your audience is trying to understand. Set the context and explain the need before going into detail about your story or features.
2. Wanting to say everything
Too much information can make the message hard to follow. Choose one main idea and prioritize the supporting details. The details can be presented elsewhere, such as on a product page.
3. Starting animation without an approved script
A script and a storyboard help determine what each sequence conveys before it is animated. Approving them helps maintain a clear narrative thread and minimizes the need to redo steps that have already been finalized.
4. Neglecting to listen and read without sound
Sound design, music, and voice-over should support the message without overshadowing it. Also keep in mind viewers who watch without sound: subtitles and visually clear animation can help them grasp the key points.
5. Failing to end with a call to action
If the video encourages viewers to take action, clearly state what that action is: learn about a product, request a demonstration, or get in touch. The next step should align with the video’s message and the page on which it is posted.
Discover our motion design agency and our video productions to see how these choices play out on screen.
