Posting videos on LinkedIn can triple your organic reach—without an advertising budget. But you still need to follow the platform’s guidelines.
1. The first frame
The first image is a thumbnail: it should stop the scrolling.
2. The hook in the first 3 seconds
The question that makes you want to keep going.
3. Embedded subtitles
Viewable on mobile devices, synchronized.
4. The native format
Files ready to upload—never a YouTube link.
5. Duration
60 to 90 seconds for the feed, 3 to 5 minutes for the in-depth content. These parameters are determined in advance, starting with the briefing and the shoot.
