A video posted on LinkedIn can showcase expertise, demonstrate a product, or highlight an event. Its reach depends on many factors; the video format alone does not guarantee a certain number of views. Here are five guidelines for creating engaging content.
1. A first explicit image
Choose an image that hints at the topic. A short title, a recognizable product, or a user interface can help readers understand what’s to come, even before they start reading.
2. A hook related to the topic
Start with a question, a situation, or a demonstration that is relevant to your audience. Avoid a long introduction that delays the explanation.
3. Legible subtitles
Make sure your subtitles are synchronized and have sufficient contrast for viewing on mobile devices. Proofread them, check proper nouns, and keep important text away from the edges.
4. An export format suitable for publication
Adjust the framing, resolution, and file size for the chosen medium. Check the preview and ensure the text is legible before publishing.
5. A duration that serves the message
The appropriate length depends on the subject: a simple demonstration and a detailed interview have different requirements. Remove repetitions and keep the elements that are essential for understanding. These decisions should be made during the scripting phase, before filming or animation begins.
